Grace Loves Lace, the Australian bridal label behind the ‘World’s Most Pinned Wedding Dress’ has launched their highly anticipated 2021/2022 mainline bridal collection, Coco Loco.
Debuting eight signature gowns, three new veil styles and five fresh accessory arrivals, the line was inspired by Founder and Creative Director, Megan Ziems’ decade of working with brides and the journey they experience when it comes to finding ‘the one’.
“Since I founded GRACE ten years ago, I’ve spent years watching women in their dress appointment being torn between the classic, sophisticated gown, and the fun, sexy gown. I thought to myself, what if the dress could represent all sides of our personality? The fun and the serious, the sexy and the conservative, the adventurous and the classic, the soft and the bold, the calm and the crazy. And so, that’s exactly what Coco Loco does,” explains Megan Ziems.
Coco Loco (Coco – for the cool, calm, and collected, Loco – for the wild, fun and free) has therefore been carefully designed and created for “all women, in all moods, at all stages, and of all types of style, shape and size.” Amongst the new silhouette arrivals, are fresh, unique fabric options too. Recognised across the industry for their signature use of lace, the arrival of Grace Loves Lace’s new Mirror Lace won’t disappoint. Boasting bold geometric shapes and an intricacy you won’t believe, this new material not only provides the illusion of a beaded gown, but moves freely without the discomfort that can sometimes go hand-in-hand with more heavily beaded designs.
“I think it’s so important for women to feel liberated and true to themselves on their wedding day,” said Ziems.
Alongside the eight new aisle-worthy arrivals, Grace Loves Lace has also launched an edit of accessories with the new line, featuring veils, headbands and earrings. Partnering with fellow Australian label, Maison Roe, the new launch includes three statement earrings that effortlessly compliment every gown in the collection. And, for the first time in the Aussie brand’s history, Coco Loco will include a gown and veil duo – with the Grace Loves Lace Truly Madly Deeply embroidered long veil complimentary with every Bella wedding gown order.
“This collection is all about being true to ourselves, true to embracing life and all the complexities that come with it. We know that our brides are ready to have fun, and we want to make them feel extra beautiful whilst doing it, in the truest way possible,” says Ziems.
The new arrivals not only signal a new season, but marks ten years since Founder and Creative Director, Megan Ziems kick-started the brand after experiencing a frustrating search for her own wedding dress. Discover more about Grace Loves Lace via their beautifully curated website, graceloveslace.com
The new Coco Loco bridal collection ranges from USD$1,800 to USD$3,600 and is part of Grace Loves Lace’s made-to-order offering. Available online and at the label’s eighteen international showrooms across the globe.
Want to know more? Why not check out the Grace Loves Lace London showroom.
Discover more wedding dress inspiration with your day.
