The latest 2021 bridal campaign by revered British designer, Jenny Packham was photographed by Jon Gorrigan at Sennowe Park in Norwich. A campaign that, as the designer notes, “is for our brides; to inspire and uplift them during this time.”
Inspired by “the undefeatable power of love”, the 2021 bridal collection breathes everything from refined elegance to Jenny Packham’s signature flourish of glittering embellishment and contemporary details. ”For me, it felt like the most important collection I have ever made” confides the designer, Jenny Packham. “Confident that brides the world over will have the imagination to reinvent the way in which they marry, turning limitations into fashions and rather than forsaking their special day, they would begin to tailor it around circumstance – I found I had the inspiration I needed.”
Prepare to dive headfirst into a treasure box overflowing with new and creative options for the aisle from the British designer – designs that, we know, you’ll treasure forever and probably pass down the generations. Discover everything from the shimmering sequins and girlish playfulness of Blubell, the sartorial elegance and modern vibe of Elspeth with her heavenly embellished shoulders and caped silhouette, to the drama of Seona and her voluminous, ruffled skirt.
“The collection was designed and created against a backdrop of this pandemic. A time when weddings are being cancelled and appointments not kept.It was a challenging season to create. Whilst our factories were sporadically open, their focus on more important matters – staying safe – our team at the studio, creating the designs, making the patterns and artwork for the embroideries was smaller than ever.” Designer, Jenny Packham
The designer is open about the source of her inspiration for this truly unique collection, “rather than claim I found my ideas in trips to faraway places or hunting vintage treasures in Parisian markets – our true inspiration this season came from the undefeatable power of love’’, she explains. And, what better inspiration is there?
Discover more about the latest 2021 wedding dress collection from Jenny Packham.
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