Arriving on the bridal scene back in 2006, Enzoani and the brand’s modern yet timeless selection of bridal designs have long been stealing brides’ hearts across the globe.
Enzoani effortlessly delivers on a unique blend of wedding dress – a blend that expertly mixes contemporary design with a true sense of timelessness (not to mention meticulous craftsmanship and exceptional fit). Every Enzoani gown is custom-made at the hands of a dedicated team of designers, pattern-makers and beaders, all of whom are led by award-winning master designer Kang Chun Lin who has been designing weddings dresses for nearly 20 years. Happily, Your Day managed to catch up with the master designer himself to chat all things Enzoani, Blue by Enzoani and LOVE…
#1 What’s the story behind Enzoani?
“The Enzoani collection was founded in 2006 and was truly a collaborative endeavour from the beginning. I partnered with our CEO Mary Nguyen and a handful of others based out of Southern California, and together our small but mighty team learned everything from the ground up, through trial and error, support from our peers and sheer hard work. I’m incredibly proud of how much our entire team has grown together, and over fifteen years later, we now operate out of several offices worldwide in service of our amazing retail partners all around the globe.”
#2 Describe the Enzoani bride…
“Chic and classy. Sophisticated yet playful. Effortlessly elegant with a fashion-forward eye for luxurious, couture style. The Enzoani woman encompasses all of these ideals while also maintaining strength and confidence in her own unique personality and tastes. Her desire for innovative yet timeless designs complements her appreciation for the most intricate detailing and quality handiwork. She is a style standout, and her choice in bridal and formalwear reflects her one-of-a-kind beauty, inside and out. From a glamorous night out to a trip down the aisle, the Enzoani woman is magnetic. She radiates grace and confidence, naturally drawing in all onlookers with her joy and charm. In her choice of wedding dress, the Enzoani woman embodies elegance, romance, and loveliness, whether she gravitates toward the sweet simplicity of Love, the captivating allure of Blue, or the show-stopping gorgeousness of Enzoani. In every collection, there is something to inspire, identify, and resonate with the Enzoani woman.”
#3 Tell us more about your career. How did this path lead you to Enzoani?
“After graduating from the London College of Fashion I went on to collect nearly 20 years of experience in bridal design! Leading the design team at Enzoani has brought continuous excitement and challenges as we strive to improve and expand on our prior work and accomplishments, cementing Enzoani’s standout status and revered reputation in the world of bridal.”
#4 What do you offer brides across all three of the collections?
“Enzoani offers brides innovative, trend-setting design that transcends time. We focus on creating a superior inner construction that makes the gowns lighter and more comfortable than ever before, while maintaining the signature glamour and high quality that we’ve come to be known for.
Our Blue by Enzoani collection that launched in 2007 epitomizes the quintessential classic bride by offering style that endures time and tradition without forsaking fashion and price. The collection is timelessly elegant with romantic lace designs, sweet and sexy silhouettes, and a fit and finish like no other. It perfectly complements the flagship Enzoani label (although I may be biased!). Our newest collection, Love, launched in 2021 and represents a “back to basics” approach to bridal design, celebrating the beauty in simplicity with a focus on sleek, clean and minimalist silhouettes featuring stretch georgette, crepe and Mikado styles with subtle yet ultra-romantic detailing. Love is like our youngest sister in the Enzoani family. They are young, they are cute, they are full of character and have that modern edge. Launching the Love collection, I truly feel like the Enzoani family is complete now.”
#5 What kick-starts your creativity when it comes to designing a new piece or the next collection?
“What I love about design is that inspiration can truly come from anywhere – from a feeling, from music, from your surroundings; the possibilities are endless. While working on some of our most recent collections, I was inspired in all kinds of ways: with the French song “L’encre de tes yeux” (“The Ink of Your Eyes”) by Francis Cabrel about memories of love expressed by a beloved partner, as well as simply with a photo I have of cherry blossoms taken at the backyard of an old friend’s house. Especially in the time of COVID-19, we’ve been forced to pause and take stock of what is most important to us: our loved ones, our human relationships, touching, seeing faces, seeing smiles. Weddings have taken on even more meaning and I wanted to incorporate all of that in our gowns. Imagine you are wearing your grandmother’s earrings, or a bracelet that your mother gave to you when you were a child, or the scene of a new city that you and your beloved visited together for the first time… these small but meaningful moments are what I try to reflect in our designs.”
#6 For summer 2022, which designs (across all three collections) are proving popular? Why do you think this is?
“Enzoani and Blue by Enzoani brides are currently loving an ethereal A-line look and who can blame them! Riva and Olani are proving popular in store and online with their plunging V-necklines and exquisite beaded floral laces with modern details. For an effortlessly classic look, Alara from the 2022 collection is also stealing brides’ hearts. A layer of intricate lace appliqués float atop Chantilly lace, flowing effortlessly into a sheer train. Another plunging neckline with spaghetti straps, a corseted bodice and low back details which complete the look.”
#7 How far in advance should Brides be looking to start their wedding dress journey?
“We recommend that brides book appointments with our authorised Enzoani retail partners 12-18 months before their wedding date, as each of our gowns is made to order. To enjoy the experience to the fullest and avoid any potential stress related to shorter timelines, it is always better to allow yourself some extra time.”
Discover more about the latest collections from Enzoani, Blue by Enzoani and Love via the brand’s website.
For more wedding dress inspiration head back to Your Day.
